New TFL Campaign Work: USG Osavi Campaign
It’s been a little bit of a pinch me moment seeing my photography on a London underground billboard!
About Osavi:
Osavi is an honest, innovative brand focused on health & wellness.
Supported by technology, Osavi combine the simplicity and effectiveness of supplementation. They offer the highest quality, tested supplements for customers interested in a healthy and active lifestyle, but may also be conscious about the quality and sustainability of the ingredients.
About the campaign:
The campaign, #HowDoYouOsavi is all about incorporating our easy to mix collagen into your daily routine. Whether it’s added to a smoothie, coffee, porridge or water, Osavi want to know.
Osavi approached me needing a super quick turnaround for their campaign, needing the artwork to go to Transport for London the following day for a wider OOH campaign. The campaign is very USG (user generated content) orientated. We needed normal people, doing normal healthy things, and the shots looking like they were taken casually out and about.
Osavi have three designs across the campaign, each introducing a different collagen for different peoples needs.
Stay strong with Osavi Collagen Joints & Bones
Stay active with Osavi Tendons & Ligaments
Stay vibrant Osavi Collagen Hair, Skin & Nails
Collagen is the hottest skincare & healthcare buzzword at the minute. Collagen plays an important role in the body and it is a key supplement for supporting your hair, skin, joints, tendons and more.
Let us know if you discover Osavi in London! Huge thank you to Osavi and Transport for London on this work.
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