Editorial Fashion Photography: A Guide to the Art of Fashion Storytelling

What is editorial fashion photography?

Editorial fashion photography is a style of photography that uses fashion as a medium to tell a story. It combines photography, fashion, and storytelling to create a cohesive narrative.

The origins of editorial fashion photography can be traced back to the early 20th century, when fashion magazines began to use photography to showcase the latest styles. Prior to this, fashion illustrations were the primary means of depicting fashion trends. As photography became more accessible and widespread, it replaced illustrations as the preferred medium for showcasing fashion.

One of the pioneers of editorial fashion photography was Edward Steichen, who served as the chief photographer for Vogue and Vanity Fair in the 1920s and 1930s. Steichen's use of light and shadow, combined with his innovative use of colour, helped to transform fashion photography into an art form.

Another influential figure in the world of editorial fashion photography was Richard Avedon, who began working for Harper's Bazaar in the 1940s. Avedon's photographs were known for their emotional impact and the way they captured the essence of his subjects.

Today, editorial fashion photography continues to evolve as photographers experiment with new techniques and technologies. The focus remains on using fashion as a vehicle for storytelling, and creating images that convey emotion and inspire the viewer.

Hannah Lunn: Yorkshire Fashion Photographer

If you're a business looking to incorporate the art of editorial fashion photography into your marketing, don't hesitate to contact me. I can help you bring your vision to life and create stunning images that tell a story about your brand. 

Whether you're looking to create a campaign for social media, website, or print ads, get in touch to discuss your project. Your brand's story is waiting to be told!