The Power of Inclusive Beauty Standards
The beauty industry has been criticised for promoting narrow beauty standards that are harmful to individuals and exclude many people. As industry professionals, it is our responsibility to recognise this issue and make conscious efforts to promote diversity and inclusivity in our work. In this article, we will discuss how those in the industry can make positive changes to create a more inclusive and less damaging beauty culture.
One of the most important steps we can take is to diversify our beauty standards. We can do this by featuring individuals of different races, ages, genders, body types and abilities in our advertising campaigns, social media posts and marketing materials. By doing so, we can help to promote a wider range of beauty ideals and make more people feel seen and valued.
It is also important to be aware of the impact of our language and messaging. We need to avoid using language that perpetuates harmful stereotypes or implies that one type of beauty is superior to another. Instead, we can focus on promoting the idea that beauty comes in all shapes, sizes, and colours.
Another way to promote inclusivity in the industry is to use more sustainable and ethical products. This means using products that are not only better for the environment, but also that are inclusive of all individuals, including those with sensitive skin or allergies. This can help to create a more accessible and inclusive beauty culture that is better for both people and the planet.
In addition, we can also take steps to support and promote underrepresented groups in the industry. This can mean working with makeup artists, hair stylists and photographers from diverse backgrounds or featuring models from underrepresented communities. By doing so, we can help to promote diversity and representation not only in our work, but in the industry as a whole.
Promoting diversity and inclusivity in the beauty industry is vital. As industry professionals, we have the power and responsibility to create a beauty culture that is less damaging and more inclusive. By diversifying our beauty standards, being mindful of our messaging, using sustainable and ethical products, and supporting underrepresented groups, we can create a more just and equitable industry that celebrates the beauty of all individuals.
Hannah Lunn: York Photographer
I am a fashion and beauty photographer based in Yorkshire, with a passion for creating visually stunning and impactful images.
With over a decade of experience in the industry, I have honed my skills and developed a unique style, specialising in editorial photography with an eye for edgy fashion styles.. Check out my portfolio and see the impact that stunning photography can have. Contact me now to discuss your next project!
