Why Inclusivity is Important in Fashion Photography
Fashion photography has long been associated with promoting a narrow and limited standard of beauty.
From runway models to magazine covers, the industry has often prioritised a very specific body type, skin tone, and hair texture, leaving little room for individuals from diverse backgrounds to see themselves represented. However, as society has become more aware of the importance of inclusivity and diversity, the fashion industry has started to make strides towards promoting a wider range of beauty standards.
In this blog post, I will discuss why inclusivity is important in fashion photography and how it can benefit both the industry and society at large.
First and foremost, promoting inclusivity in fashion photography can help to challenge harmful societal norms and promote body positivity and self-love. When individuals from diverse backgrounds see themselves represented in fashion campaigns and photoshoots, they are more likely to feel confident and empowered in their own skin. This can help to combat negative body image and self-esteem issues, which can have a real impact on mental health and wellbeing.
In addition to promoting self-love and body positivity, inclusivity in fashion photography can also help to promote diversity and representation more broadly. By featuring models from different ethnicities, body types, ages, and abilities, the industry can help to create a more accurate and diverse representation of the world we live in. This can have a ripple effect, promoting greater understanding and empathy across different communities and helping to break down harmful stereotypes and biases.
Furthermore, promoting inclusivity in fashion photography can have real economic benefits for the industry. As society becomes more diverse and aware of the importance of representation, brands that prioritise inclusivity are likely to resonate more strongly with consumers. This can lead to increased brand loyalty and revenue, as individuals from diverse backgrounds feel seen and valued by the industry.
Promoting inclusivity in fashion photography is not only a moral imperative, but also a practical necessity. By promoting diversity, representation, and self-love, the industry can help to create a more inclusive and empathetic society that celebrates individuals from all backgrounds.
Whether you are a photographer, model, or consumer, there are many ways to promote inclusivity in the fashion industry and to push back against harmful beauty standards. Here are some ways that we can make more conscious efforts:
Photographers can work with models of all ages, sizes, skin tones, and abilities. This will create a more diverse representation of beauty and promote a positive body image.
Makeup artists can learn how to work with all skin tones and types. They can also use products that are inclusive of all individuals, including those with sensitive skin or allergies.
Stylists can create looks that are inclusive of different cultures and traditions. They can also work with models of different ages and sizes to showcase clothing in a variety of ways.
Fashion designers can create clothing that is inclusive of all sizes and shapes. They can also work with materials that are sustainable and ethically sourced.
Inclusivity is important in the fashion industry because it promotes diversity and representation. Everyone involved in the industry can make more conscious efforts to promote inclusivity by working with models, products, and marketing that are inclusive of all individuals. By working together, we can create a more inclusive and accepting industry that celebrates everyone's unique beauty - a more just and equitable world, one photoshoot at a time.
Hannah Lunn - York Photographer
I believe in capturing the beauty of all individuals. As a photographer with over a decade of experience, I specialise in editorial style photography with an edgy fashion twist.
I want to work with diverse of models from all walks of life and create stunning, impactful images. Contact me today to discuss your next project and let's celebrate diversity through beautiful photography.
