Buckley London approached me to shoot several photography campaigns to support their marketing activities leading up to several holidays, Chinese New Year, Valentine’s Day and Mother’s Day. It was important to us to convey these themes to make the photography seasonal and relevant, but to also keep the imagery generic at the same time to support their wider digital marketing, and build up a bank of timeless visual assets to recycle throughout the year.

Shot at my Leeds studio, we produced a variety of fashionable jewellery photography that can be used across their campaigns on their new ecommerce site and their wider platforms to promote their wider collections in a timeless way.

We used a stylist to source clothing and assist with the jewellery and products on the day to ensure they were perfect for the shoot. I sourced the models from my network to fit the brief opting for a mix of ages, and we also had my videographer partner capture additional content at the same time to create more assets for their channels. Pre and post-production was managed in house by me and my team.