ZARAMIA AVA strive to give their customers the freedom to wear the garments how you want. There are no rules, other than expression. All items are bold, striking and completely genderless, so customers can really own their style.

Sustainability is a core value to ZARAMIA AVA, where clothing is handmade with passion using end of rolls fabrics, that would have otherwise gone to landfill. Their organic fabrics are ethical, avoiding chemicals and pesticides, which is beneficial for the farmers, workers, consumers and eco systems.

A brand born in Leeds, ZARAMIA AVA approached me because they needed a photographer to get new editorial style fashion photography to showcase their latest designs. Being local, we could ensure we could keep our carbon footprint as low as possible for the shoot and sourced local talent to be a part.

We created an amazing series of editorial fashion photography that can be used throughout ZARAMIA AVA’s social platforms and website, the images were all resized to work perfectly with all platforms. With jewellery products as well as fashion garments.

We kept the lighting consistent to capture a range of stunning jewellery model photography. We went with dark, moody lighting to showcase the products and reflect the true style of ZARAMIA AVA, with dynamic poses from our lovely models to keep the geometric themes.