Whether you are an independent Yorkshire brand or a global fashion giant, effective fashion photography can help you create a distinctive brand image that resonates with your audience and sets you apart from the competition.

As we move into 2023, Instagram has undergone numerous changes, both in terms of its algorithm and its features. However, despite the emergence of new competitors such as TikTok and BeReal, does Instagram remain a dominant force in the world of visual content?

In a studio, you can control the lighting, background and composition. However, does studio photography have it’s limitations?

While written content plays a significant role, the power of visual storytelling through photography should not be underestimated. Let's explore the concept of a visual strategy and why it holds such significance for small businesses, particularly in crafting a distinctive brand identity.

Fashion photography has long been associated with promoting a narrow and limited standard of beauty. In this blog post, we will discuss why inclusivity is important in fashion photography and how it can benefit both the industry and society at large.

In this blog, we will discuss the key metrics for measuring the impact of your fashion photography and how to optimise your strategy accordingly.

When it comes to fashion accessories, such as handbags and jewellery, product lifestyle photography is particularly important. Customers want to see how the product looks in real-life situations and how it can fit into their daily routines.

Producing high-quality fashion photography can be an expensive investment or small brands and businesses. Therefore, it is essential to maximise your fashion photography investment by repurposing images across multiple channels.

With its dark, moody, and gothic aesthetics, alternative photography captures the essence of subcultures and features alternative models and cult-style brands that defy conventional fashion norms.

If you're looking to boost your self-confidence, boudoir photography could be an empowering experience for you. It provides a safe and comfortable space for women to explore and celebrate their bodies, and to see themselves in a new, more positive light.

Finding a photographer who is well suited to your brand's aesthetic can be challenging. Here are some tips to help you find a photographer who can capture the essence of your brand.

While written content is essential, for your business, visual content is just as important. Photography can play a critical role in a small business's content strategy.

Dark beauty photography focuses on capturing the beauty of the subject in a dark and mysterious way, often utilising shadows, striking colours, and alternative gothic styles.

As an independent brand, it can be challenging to stand out from the crowd. However, by following a few key strategies, you can make your brand stand out and attract the attention of customers.

Editorial fashion photography is a style of photography that uses fashion as a medium to tell a story. It combines photography, fashion, and storytelling to create a cohesive narrative.

In the world of fashion and beauty photography, every detail matters. High-end retouching is the process of enhancing the visual elements of a photograph and adding subtle enhancements that elevate the overall aesthetic.

This beauty editorial showcases the stunning Holly Waterworth in a unique and captivating way. The concept behind the shoot is to create a harmonious blend of floral elements and makeup looks, resulting in a breath-taking display of natural beauty.

As a fashion brand, finding the right photographer is crucial to the success of your marketing and advertising campaigns. Here are some key things to look for when choosing a fashion photographer.

Fashion photography in Yorkshire has its own unique style and vibe that sets it apart from the bustling fashion scene in London. Read more about Northern photography.

In a world that often tells us we're not enough, it can be easy to internalise those messages and start to believe them. When you see yourself through the lens of self-love, it can change the way you see yourself in other areas of your life too. You may find yourself feeling more confident, more self-assured, and more willing to take risks.