the detrimental impact of fast fashion on the environment has come to the forefront of public consciousness. This shift in consumer behaviour is also reflected in the realm of fashion photography, where professionals are re-evaluating their practices to align with environmental values.

I am incredibly excited to announce that I have been shortlisted for the Yorkshire Blogger Awards 2023 for the first ever “photography” category!

Implementing a well-rounded content marketing strategy is crucial for driving brand awareness, increasing footfall, and ultimately achieving business growth. Take a look at some winning content forms to consider in your marketing activities

"The Red Bags" is a poignant response to the ongoing tensions between Ukraine and Russia, while also serving as a profound acknowledgment of the impact of wars worldwide.

In a groundbreaking move for the fashion industry, British Vogue released its May 2023 issue, which exclusively features Disabled talent.

Fashion photography is a powerful medium that has the ability to shape trends, influence consumer behaviour, and drive change within the industry. As the world becomes increasingly aware of the environmental and social impact of fashion, it is crucial for fashion photographers to adapt their practices to promote ethical and sustainable values.

Fashion photography has long perpetuated rigid beauty standards, often conforming to gender norms that limit the scope of creativity. However, a new wave of photographers are dismantling these limitations, showcasing models of all genders, body types, and identities.

Cavendish Jewellers, a family-run business located on the historic Stonegate street in York, commissioned me to take photographs of their stunning gold jewellery collection for use across their digital assets. This included department banners for their newly launched website, newsletters, and social media platforms.

While commercial fashion photography predominantly focuses on showcasing products and enticing consumers, there is a growing trend that blurs the line between commerce and creativity: fashion photography as fine art.

These tearsheets showcase the diverse range of my fashion photography work and highlight my distinctive style. My work has been showcased in magazines such as Vogue Italia, LOOKER, The HUNTER, and Moevir, among others.

Advancements in technology have revolutionised the world of fashion photography, offering new possibilities and exciting opportunities for brands and consumers.

As a Yorkshire-based artist, I am honoured to have my fashion photography featured in the Open Gallery Halifax's Spring exhibition in May 2023. The exhibition's theme celebrates the arrival of spring, and my project, titled "Spring Dreaming," perfectly encapsulates this idea.

Today, fashion photography has become a platform for diversity, inclusivity, and self-expression. In this blog, we delve into the remarkable impact of body positivity in fashion photography, exploring how it challenges norms, influences representation, empowers self-expression, and shapes the perceptions of future generations.

A well-defined brand identity helps your business stand out in a sea of competitors and leaves a lasting impression on your audience.

Whether you are an independent Yorkshire brand or a global fashion giant, effective fashion photography can help you create a distinctive brand image that resonates with your audience and sets you apart from the competition.

As we move into 2023, Instagram has undergone numerous changes, both in terms of its algorithm and its features. However, despite the emergence of new competitors such as TikTok and BeReal, does Instagram remain a dominant force in the world of visual content?

In a studio, you can control the lighting, background and composition. However, does studio photography have it’s limitations?

While written content plays a significant role, the power of visual storytelling through photography should not be underestimated. Let's explore the concept of a visual strategy and why it holds such significance for small businesses, particularly in crafting a distinctive brand identity.

Fashion photography has long been associated with promoting a narrow and limited standard of beauty. In this blog post, we will discuss why inclusivity is important in fashion photography and how it can benefit both the industry and society at large.

In this blog, we will discuss the key metrics for measuring the impact of your fashion photography and how to optimise your strategy accordingly.